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Sportico – Former MLBer Launches Women’s Professional Fastpitch Franchise in Austin

MLB Hall of Fame candidate Brandon Phillips and entrepreneur Jade Cargill announce the formation of the Texas Smoke, the fourth franchise in Women’s Professional Fastpitch. Austin-based agency The Community Factory has been brought on as creators of a tailored monetization strategy for each player. The Community Factory will also oversee the team’s brand partnerships. Phillips hired Tori Tyson, the head coach at Howard University, as Smoke head coach. Veteran sports agent and marketing executive Eric Mays will serve as the general manager, and professional baseball outfielder Courtney Hawkins will be the assistant general manager alongside fastpitch legend Sarah Pauly.

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